Understanding how to recruit Gen Z starts with one uncomfortable truth: by the time a Gen Z candidate answers your first recruiter call, they’ve already formed a strong opinion about your company. Knowing how to recruit Gen Z means understanding that they research employers as thoroughly as employers research them — often more. So, before […]

Why is Gen Z quitting? Every week, I talk to HR directors, CHROs, and managers who are exhausted. They’ve raised salaries and added mental health days. They’ve launched ERGs, updated the office snack selection, and rewritten the onboarding presentation three times. And Gen Z is still leaving — sometimes before the 90-day mark. And then […]