The rise of Generation Z (born between 1997 and 2012) is transforming the business world. With a spending power exceeding $140 billion annually, this digitally native and socially conscious generation is reshaping how brands present themselves, develop products, and craft messaging. Businesses that fail to adapt to their preferences risk losing relevance in an increasingly […]

It’s no secret that employee engagement is a huge issue in today’s workplace. A recent study by Gallup found that only about one-third of American employees are engaged at work –– meaning only a small fragment of your workforce is truly invested in their jobs. I know. This is not exactly what you wanted to […]